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Case study

Fashion boutique

The Olga e Roberto online store

One store for two brands, connected to live sales on Facebook. Built together with Byte It Right.

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Home page of the Olga e Roberto brand store in a browser window
Home page of the Olga e Roberto brand store on a phone

The project at a glance

Client

Olga e Roberto

A fashion boutique from Częstochowa, Poland, that runs two brands. It sells in physical stores, online and during live streams.

Project owner

Byte It Right

The software house that commissioned our work. It handles client contact, the server and deployments.

Our part

Store and panel

The online store and the admin panel the client runs sales from are coded by Dawid, founder of Aeris Studio.

First version of the store

September 2025

The store is live and still being developed. Changes have appeared in it every month since.

About the project

Olga e RobertoFashion boutiqueolgaeroberto.pl

Shopping that continues when the stream is over

Olga e Roberto sells during live streams on Facebook. The online store lets customers buy between streams too, and it uses the same inventory and the same order database as the streams. The same engine serves two brands, two languages and two currencies, while the client’s team manages the home page and the product range.

brands on one store engine
2
sales channels with shared inventory: the online store, live streams on Facebook and TikTok Shop
3
languages (PL, EN) and two currencies (PLN, EUR)
2
Dresses listing in the Moda Italiana store in a browser window

Two brands

One store, two faces

Each brand has its own look, home page and product range. The cart, account and checkout are shared.

  • Home page of the Olga e Roberto brand store on a phone, in a light color scheme
    own brand

    Olga e Roberto

    A boutique in a light color scheme, selling the store’s own brand. The header has no category bar, categories sit in a slide-out menu.

    On screen: the Olga e Roberto home page, olgaeroberto.pl

  • Home page of the Moda Italiana brand store on a phone, with a black header
    full range

    Moda Italiana

    A store with a black header and the whole range. On a computer it has a category bar, and product listings have a manufacturer filter.

    On screen: the Moda Italiana home page, olgaeroberto.pl

Live sales

The store knows when a live stream is on

Facebook live streams and the online store work on the same data.

Olga e Roberto store home page on a phone with a bar announcing that a live stream is in progress

What the store does

  • Live stream bar

    The top of every page shows the live stream schedule and, during those hours, a notice that a stream is on right now.

  • Next live stream

    The menu shows the day and time of the next live stream.

  • One inventory

    A product added to the cart is reserved right away, so the same item cannot be sold twice.

  • Account and Messenger

    A code valid for 15 minutes links the store account with the customer’s Messenger account.

  • Waiting list

    When someone removes a product from the cart, it goes to the first person on the live stream waiting list, who gets a Messenger message.

  • One order history

    The account shows purchases from the store and from live streams, with status and parcel tracking.

Product range

A catalog where products are easy to find

Product listings open quickly, and the store checks prices and availability on every visit.

Sweaters listing in the Moda Italiana store with the filter panel open: colors, sizes and materials
Search results for “koszula” (shirt) in the Olga e Roberto store on a phone

  • Every color on its own

    Each color of a product has its own tile, photo and link. The product page opens straight on the chosen color.

  • Filters

    Color, size, material and sale, plus manufacturer in the Moda Italiana store. Selected filters are saved in the page address.

  • Search

    Suggests products as you type, works without Polish characters, copes with word endings and understands product codes.

Buying

From the product page to payment

Checkout fits on a single page and does not require an account.

Product page in the Olga e Roberto store on a phone: price, lowest price in the last 30 days, color and size selection

What the store offers

  • Product page

    Photos change with the chosen color. The page also shows measurements in centimeters, composition and the lowest price in the last 30 days.

  • Cart with reservation

    A product is reserved as soon as it is added to the cart. A shopper without an account has 15 minutes to finish the purchase, and the store shows a countdown.

  • Payment and delivery

    PayU or cash on delivery. Courier, InPost parcel locker or pickup at a physical store.

  • Zloty or euro

    Prices can be switched to euro. They are converted at the average exchange rate of the National Bank of Poland.

  • Receipt or invoice

    The shopper picks the sales document. For a company invoice the store validates the tax ID (NIP).

  • Store account

    Order history, saved addresses and invoice details.

Also

  • Discount codes
  • Favorite products
  • Newsletter
  • Online returns
  • English version

Visibility

Readable for Google, ad platforms and AI

The same catalog is prepared for search engines, ad platforms and AI assistants.

What is in place

  • AI product feed

    Availability, price and measurements of every variant in one file, refreshed every 5 minutes.

  • Feeds for ads

    The catalog in Google Merchant Center and Meta formats, for both brands and both languages.

  • Store description for AI

    An llms.txt file describing the store and a text version of every page that AI assistants read more easily.

  • Structured data

    Products, product listings, breadcrumbs and FAQs described so that search engines understand what the store sells.

  • Sitemap

    Generated automatically from the database: products and categories in both languages.

  • Measurement after consent

    Analytics and ad pixels load only after the visitor accepts cookies.

The illustration shows a mockup of the AI feed with rows from the store’s catalog.

Admin panel

The client’s team runs the store

Changes to the product range and the home page do not need a developer. They show up in the store within a few minutes.

From the admin panel

  • Home page slides

    Separate for each brand, with a preview before publishing

  • Product sections

    Choice of products and their order

  • Products and variants

    Photos, video, measurements, composition and the sale label

  • Categories

    The store menu and the order of its items

  • Delivery

    Countries and shipping prices

  • Orders

    Shipping labels, parcel tracking and sales documents

Technologies

  • Next.js 16
  • React 19
  • TypeScript
  • Tailwind CSS 4
  • PostgreSQL
  • Sentry

The illustration shows a mockup of the panel in its Polish version, with sample data.

Collaboration

Who is responsible for what

Byte It Right owns the project. We built the store and co-develop the panel.

Byte It Rightsoftware house, project ownerbyteitright.pl

“I handed Dawid the project because I was looking for someone I could trust and not have to chase. He reacts fast, ships fixes smoothly and delivers what we agreed on. No‑nonsense, hassle‑free collaboration.”
Antoni Pochopień, CEO, Byte It Right
changes to the store code are our work
138 of 159
changes to the panel code in 2026 are our work
196 of 262
working on the project
since May 2025

Figures from the project repository, as of October 9, 2026.

Byte It Right

  • Client contact
  • Server and deployments
  • Support with the database

Aeris Studio

  • Building the online store
  • Co-developing the admin panel
  • Maintenance and new fixes

Need a similar store? See how we build online stores 

See what your store will cost

As a guide, stores start in the low tens of thousands of PLN. You get the scope, price range and timeline within 2 business days.

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